A real estate site built around the block, not the search box.
Landed
· Real estate agent
· 2026
· Brand, Web
The brief
Rowe sells homes on about forty blocks of Brooklyn and knows every one of them. Most agent sites look the same: a search bar, a map and a grid of listings that could be anywhere. Ben wanted a site that sounded like him walking you down the street.
Nine weeks, and a photographer who would shoot every new listing on the same light and the same angles, so the pages could look like one set.
What I did
Three legs, in the order we flew them.
Outcome
The site launched in time for the spring market. Sellers now ask for a valuation after reading a neighborhood guide, and Ben adds each new sale to the page himself the day it closes.
Past results, not a promise.
“People tell me the site sounds like me walking them down the block. That's what I asked for, and I never have to call anyone to add a listing.”
Ben Rowe
Broker, Rowe Homes
Book a seat for March
Two seats left this season. Fill in the pass, tear off the stub, and I’ll reply within two working days.