Winrate runs paid social and search for e-commerce brands, and they make the ads themselves. Every agency site in that space says the same thing: rocket icons, “scale your brand”, a wall of client logos. Nadia and Theo wanted the opposite. They wanted a site that proves the work: the real ads, the real numbers, and the ads that failed too.

They had twelve weeks before their first big pitch season, a team of sixteen who would need to update the site without a designer, and a hard rule from Nadia: “If a number is on the site, it has to be one we can show a client in their own ad account.”