All work

Earshot

Earshot

Earshot

A warm, editorial product site for an AI phone agent, built around calls you can actually hear.

Landed

· AI phone agent

· 2025

· Product, Web

Visit the live site

Earshot project cover: product site

The brief

Earshot answers the phone for small businesses: it books visits, moves appointments and answers everyday questions, and it hands over to a person when it should. The product was good. The site was a gradient and the words “AI-powered”, with a fake waveform that didn’t play anything.

Aoife’s problem was trust. Owners of salons, clinics and repair shops don’t want “AI”. They want to know what their callers will hear. “If people could listen to one real call, we wouldn’t need the rest of the homepage.”

What I did

Three legs, in the order we flew them.

Weeks 1–2

Rules the owner sets

We wrote the product story around control: you choose what it can do (book, move, quote) and what it hands to you. The setup became three illustrated steps (add details, set call rules, try calls) in one calm, editorial style.

Earshot: Rules the owner sets

Weeks 1–2

Rules the owner sets

We wrote the product story around control: you choose what it can do (book, move, quote) and what it hands to you. The setup became three illustrated steps (add details, set call rules, try calls) in one calm, editorial style.

Earshot: Rules the owner sets

Weeks 3–6

A call you can hear

The hero is a real call. The player draws its waveform from the actual audio, and the transcript highlights word by word as it plays. A grid of sample calls covers the everyday cases, each one short enough to listen to in full.

Earshot: A call you can hear

Weeks 3–6

A call you can hear

The hero is a real call. The player draws its waveform from the actual audio, and the transcript highlights word by word as it plays. A grid of sample calls covers the everyday cases, each one short enough to listen to in full.

Earshot: A call you can hear

Weeks 7–8

Everyday moments

The rest of the site shows what a normal day looks like: booking a visit, changing an appointment, answering "do you do Saturdays?". Pricing is one clear table, with a demo booking form that works on a phone.

Earshot: Everyday moments

Weeks 7–8

Everyday moments

The rest of the site shows what a normal day looks like: booking a visit, changing an appointment, answering "do you do Saturdays?". Pricing is one clear table, with a demo booking form that works on a phone.

Earshot: Everyday moments

Outcome

Earshot launched in spring. The sample call became the most played element on the site, and demo requests now arrive with "I listened to the call" in the notes. The founders use the call player in sales emails too.

Past results, not a promise.

After launchPast results
Visitors who play a callfirst 90 days
More demo requeststhan the old site

“Mika took 'AI phone agent' off the hero and put a real call there instead. Owners listen for twenty seconds and get it. Nothing we wrote ever did that.”

Aoife Brennan

Aoife Brennan

Co-founder, Earshot

Up next

A friendly brand and site for an AI receptionist made for physio and other appointment-led clinics.

See next project

Noted. project cover: brand and site

Up next

A friendly brand and site for an AI receptionist made for physio and other appointment-led clinics.

See next project

Noted. project cover: brand and site

Book a seat for March

Two seats left this season. Fill in the pass, tear off the stub, and I’ll reply within two working days.

Boarding pass

MV 027 · RTM → You

Destination

Class

Thanks, I'll reply within two working days.

Gate · Seat

A reply from me within two working days. No sales calls.

Boarding pass

MV 027 · RTM → You

Destination

Class

Thanks, I'll reply within two working days.

Gate · Seat

A reply from me within two working days. No sales calls.

Create a free website with Framer, the website builder loved by startups, designers and agencies.