Atomic Learnings sends one business case study every Thursday and talks to the people behind it on the podcast. Newsletter sites usually look like a signup form with a logo. Leo wanted the issues to be the brand: each one with its own cover, readable on the page and easy to find years later.

He had six weeks before a sponsor deadline and a part-time producer who would add episodes and issues without help, so everything had to work from a collection, not a page builder.